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With Digital Transformation at the top of the strategic agenda for many large organizations, Master Data and Data Management are vital to building a strong foundation for integration, analysis, execution, and overall business value. As business and data professionals you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. In this session you will learn:

• 3 phases of digital transformation
• 4 Cs of data structure
• 8 ‘ates of data value
• Why Master Data is the most important data

Speaker

scott taylor

The Data Whisperer, MetaMeta Consulting