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Kargo, a next-generation, omnichannel advertising platform, is a fast-growing, mobile-first advertising company that prides itself in delivering an enhanced, innovative user experience to drive better outcomes for over 200 brands. Kargo relies on accurate, high quality data to maximize ad spend for their customers, power operations across the organization, and drive accurate decision making.

But with eight acquisitions in just over two years, how did the Kargo team manage, prioritize and maintain high levels of data quality to deliver results to their customers?

In this talk, Andy Owens, VP of Analytics, shares his experience navigating challenges that come from acquisitions, how data governance has impacted the organization and the role data observability plays in bringing this data governance strategy to fruition with trustworthy data.

Speaker

Andy Owens

Vice President of Analytics, Kargo