Session 9- A

TAILORING YOUR ANALYTICS ADOPTION EFFORTS TO A DIVERSE AUDIENCE: THE ROLE OF DATA CULTURE

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The hyper-focus on tools and vendors in the data analytics space has left many organizations thinking that buying a tool without doing the necessary prep work can make magic happen. For this reason, data analytics efforts in organizations often leave stakeholders underengaged, underserved, and disappointed. Recent research has uncovered four distinct Analytics Personality Types in companies and how they drive analytics adoption. Learn about these archetypes and how they can make your next initiative a success.

Speakers

DR. JONATHAN FOWLER

Founder & CEO, Logicle Analytics