Paula Runciman, Director of Innovation & Omnichannel, Farmacias Peruanas SAC
Hi, I am Paula Runciman! With a track record as a highly analytical professional, I have extensive experience in leading all key facets of digital businesses and operations management, including customer/data/marketing analytics to unlock organizational efficiency. Having experience in directly leading 9 individual business units/direct reports and more than 600 people in a successful digital transformational journey provides me with a singular understanding of the interdependencies, connectivity, and communications required to drive and deliver a connected digital strategy. I have hands-on experience in developing/scaling capabilities across the company such as digital tech, data analytics, human-centered design, mark-tech, marketing analytics, digital product management, and agility. Recognized as visionary leader; skilled in encouraging creativity and innovation, building/leading high-performing teams, and fostering collaborations across functional areas. In my current position es CDDO of Farmacias Peruanas SAC, the largest pharmaceutical retailer in Peru, with +2200 stores, 18k employees, and 11MM customers. In this role, founded the Data Analytics tribe, and developed solid data analytics and digital marketing capabilities to achieve stronger customer relationships.