Paula Runciman, Farmacias Peruanas SAC

Paula Runciman, Director of Innovation & Omnichannel, Farmacias Peruanas SAC

Hi, I am Paula Runciman! With a track record as a highly analytical professional, I have extensive experience in leading all key facets of digital businesses and operations management, including customer/data/marketing analytics to unlock organizational efficiency. Having experience in directly leading 9 individual business units/direct reports and more than 600 people in a successful digital transformational journey provides me with a singular understanding of the interdependencies, connectivity, and communications required to drive and deliver a connected digital strategy. I have hands-on experience in developing/scaling capabilities across the company such as digital tech, data analytics, human-centered design, mark-tech, marketing analytics, digital product management, and agility. Recognized as visionary leader; skilled in encouraging creativity and innovation, building/leading high-performing teams, and fostering collaborations across functional areas. In my current position es CDDO of Farmacias Peruanas SAC, the largest pharmaceutical retailer in Peru, with +2200 stores, 18k employees, and 11MM customers. In this role,  founded the Data Analytics tribe, and developed solid data analytics and digital marketing capabilities to achieve stronger customer relationships.

Back To 2023 SpeakersBack To Session Information