← Back to Agenda

This session will share the results of a new study on data sharing and commercialization in organizations and of particular interest to senior data and analytics leaders seeking to optimize their data product strategies. Organizations tend to take a defined journeys or maturation path for internalizing and externalizing their data assets. And they setup marketplaces in various ways for partners, suppliers, customers, or others. The session also will discuss how data internal and external marketplaces are sponsored by different parts of the organization, how they are funded, and what the biggest inhibitors to creating data products are. Finally the session will share in what ways organizations with data marketplaces and offering data products tend to outperform those that do not.

Doug Laney

Data & Analytics Strategy Innovation Fellow, West Monroe