Session 20-D

BUILDING BRAND LOYALTY IN RETAIL BY LEVERAGING CUSTOMER DATA TO PERSONALIZE EXPERIENCES: THE FARMACIAS PERUANAS CASE

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Farmacias Peruanas, the largest pharmaceutical retailer in Peru, with +2200 stores, 18k employees, and 11MM customers, will share its data analytics journey and how they successfully put data in action, focusing on its application in the strategic priority of customer relationship management and loyalty.

Speakers

PAULA RUNCIMAN

Director of Innovation & Omnichannel, Farmacias Peruanas SAC

JUAN MANUEL BOTTI

Data & Analytics Manager, Farmacias Peruanas