Nick Hamilton leads strategy, development, and delivery of 84.51°’s shared services group, Enterprise Capabilities. His cross-functional team of over 300 engineers, data scientists and product managers ensure 84.51°’s platform, data, and core science capabilities enable its technology teams to deliver differentiated products that are better, faster, and more affordable.

Prior to his current role, Nick was VP of Data Science for Kroger Precision Marketing (KPM), where he led the development of the data management platform in which KPM was started. This platform scaled how 84.51° has targeted, measured, and executed media by seamlessly implementing advanced machine learning models into both audience creation and measurement, differentiating KPM from its competitors.

“My passion is inspiring cross functional teams to deliver machine learning and data science at scale at the speed of a startup. Throughout my career, we’ve consistently found ways to turn manual data science projects into scalable products quickly. I’m focused on building high performing teams that have as much fun as they have success.”

Nick graduated from University of Louisville, where he studied Mathematics and Finance. He resides in Cincinnati with his wife and four children.